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Jedes Mal, wenn eine Marketing-Taktik an Bedeutung zunimmt und ihren Einfluss ausbaut, fragen sich Marketingspezialisten, ob sie nicht schon ihr Ziel erreicht hat und ein Ende dieser in Sicht kommt. In unserem Artikel vom 28.02.2919 haben wir schon auf die Veränderung im Influencer-Marketing hinsichtlich der wachsenden Bedeutung von Mikro-Influencern hingewiesen. Nun wird dem Influencer Marketing generell der Tod für 2019 vorhergesagt, aber stimmt das?