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Retrospective: The Most Successful Marketing Campaigns of 2023

by Milica Stankić We are almost coming to the end of 2023, and the digital marketing world.....

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The Role of Social Media Analytics in Defining Customer Persona

by Milica Stankić If you’re here, you probably already understand content’s crucial role in today’s digital landscape......

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The Evolution of Consumer Behavior in the Digital Age

by Milica Stankić Welcome to the ever-evolving world of digital advertising, where the only constant is change......

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Unleashing Hidden Opportunities: How To Conduct a Market Research

by Milica Stankić Welcome to our exciting journey into the world of market research, where hidden opportunities.....

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#AryxeTalks: Meet Adriana Malkanova – Digital Advertising Virtuoso

by Adriana Malkanova & Aleksandra Stamatović Get ready to dive headfirst into the exciting world of digital.....

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How to effectively determine the ROI of a marketing project

by Aleksandra Stamatović Nestled between the boundless realm of financial metrics and the enigmatic world of marketing.....

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Google ads: Choosing the right campaign type

by Milica Stankić Choosing the appropriate campaign type while advertising on Google is essential for successfully accomplishing.....

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Prepare for a cookie-less future in advertising and e-commerce

by Milica Stankić Third-party cookies are essential for tracking user activity, customizing advertising, and boosting conversions in.....

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Don’t spam! When not to send emails to your customers

by Aleksandra Stamatović Are you bombarding your customers with emails faster than a tennis ball machine? Let’s.....

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Targeted Advertising: Tips for Choosing the Right Campaign Type

by Aleksandra Stamatović Digital advertising has become an essential component of modern-day marketing. However, with so many.....