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Estonia has been called the “most advanced digital society in the world”. The country established e-Governance as early as 1997, allowing citizens to access many public services online, and in 2000 the country declared access to the Internet a basic human right. In 2001 it created the Digital Identity Card, which allows all citizens to access everything from transportation to their medical records. And in 2005, Estonia became the first country in the world to allow citizens to vote online.
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Undisputedly influencers can tap into the right kind of audience and offer brand awareness – in industries from consumer goods to services and hotels and restaurants. Whereas most hospitality businesses acknowledge fathe benefit of working with Instagrammers or YouTubers, namely allowing hotels and restaurants to directly market to new audiences in a more personal way, the countless request of self-described Instagram stars for all-inclusive vacations in exchange for some social media posts has pushed some businesses to drastic measures.
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The Aryxe Destination in Focus this week is Le Grand-Saconnex, a municipality located on the outskirts of Geneva, Switzerland.
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Content marketing trends continue to shape the social media world, which is constantly changing, bringing with it.....
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World leaders, corporate titans, academics and thinkers come together for the annual World Economic Forum in the.....
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Plovdiv, situated in south-central Bulgaria is an important cultural, economic and transportation center for the Balkan Peninsula.....
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The Destination in Focus today is Daejeon in South Korea. Daejeon is the 5th largest city in South Korea, with a population of approximately 1.5 million. Located in the central region of South Korea, Daejeon serves as a hub of transportation and is at the crossroads of major transport routes.
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The Destination in Focus today is Almaty in Kazakhstan. Almaty is the largest city in the country with a population of 1.7 million making it a major trading and cultural centre in the region of Central Asia. A lot of businesses in the service industry, as well as big media companies, are situated in the city.
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Black Friday is historically known as the single day in the year when retailers slash the prices of their products in an attempt to give buyers with the hottest deals. This has prompted many sellers to launch weeks-long campaigns before or after the day and many customers to spend hours browsing for the biggest discounts online and in-store.
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Julia shared with us her insights on the use of social media platforms by small and medium companies and which features they need to utilize to reach their ideal customers. We discuss key aspects which every social media strategy needs to take into account and point some of the most important metrics that need to be tracked to measure valuable results from social media.
5 min read
What was the latest thing you read about Blockchain? Ever since the massive growth of the technology, news media have been scattered with fraud allegations, suspicious uses of cryptocurrencies or numerous plunges in the bitcoin stocks.