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4 min read

Dortmund is More Than Just About Football!

Dortmund is a city in the northwestern area of Germany. It was founded in 882. The city.....

1 min read

Pinterest statistic that matter to marketers in 2019

What are the Reasons for users to access Pinterest?

2 min read

Digital Marketing & Social Media Expert with German WANTED!

Are you tired of the same day to day routine? Maybe it`s time to look for a.....

3 min read

10 Interesting facts about Belgrade that MOST of you don`t know!

The only WHITE Capital city in the world Belgrade, which literally means the “White City”, is the.....

7 min read

Bringing the Asian Marketing Perspective in Aryxe: Interview with Na Cheng

We are pleased to introduce to you one of the new members of our team – Na.....

1 min read

Graph of the week – Engagement rates for Twitter

Engagements are a combination of likes, comments, favorites, shares, reactions, and retweets. A good overall engagement rate.....

1 min read

Every second German uses Facebook daily

Whatsapp and Facebook are the most popular social media in Germany. According to a recent study by.....

2 min read

Destination in Focus – Eichstätt

Eichstätt is a town in the heart of the Altmühl Valley nature park, centrally located in the state of Bavaria. It is home to around 13.000 people, including 5.500 students, which makes Eichstätt the smallest city in Europe with a university.

2 min read

Destination of the week – Kiev

Despite numerous conquests and destructions, the capital of Ukraine is considered one of the most beautiful cities in Eastern Europe. Even the almost 70-year-old period of communism was not able to do much about it. Founded in the 8th century, it became capital of the Ukrainian Soviet Socialist Republic in 1934. In 1991 it became capital of independent Ukraine.

4 min read

Ist das Ende der Influencer in Sicht?

Jedes Mal, wenn eine Marketing-Taktik an Bedeutung zunimmt und ihren Einfluss ausbaut, fragen sich Marketingspezialisten, ob sie nicht schon ihr Ziel erreicht hat und ein Ende dieser in Sicht kommt. In unserem Artikel vom 28.02.2919 haben wir schon auf die Veränderung im Influencer-Marketing hinsichtlich der wachsenden Bedeutung von  Mikro-Influencern hingewiesen. Nun wird dem Influencer Marketing generell der Tod für 2019 vorhergesagt, aber stimmt das?

2 min read

The battle for DACH

LinkedIn is currently competing with Xing for market dominance in the DACH region, D-Deutsch (Germany), A-Österreich (Austria), CH-Schweiz (Switzerland).

Founded in 2003 in Hamburg, Xing is still the market leader in the DACH countries and beats LinkedIn by 2 Million Users.