The battle for DACH
2 min read
2 min read
LinkedIn is currently competing with Xing for market dominance in the DACH region, D-Deutsch (Germany), A-Österreich (Austria), CH-Schweiz (Switzerland).
Founded in 2003 in Hamburg, Xing is still the market leader in the DACH countries and beats LinkedIn by 2 Million Users.
“The fact of the matter is that, for most people, professional life is a local matter: local jobs, tips, employees, contacts,” said CEO Thomas Vollmoeller.
Closing fast, LinkedIn is growing in the German-speaking countries by giving both employers and prospective employees a larger network to connect with for job changes, business deals and network connections.
Editorial teams, employed by LinkedIn, help users come up with topics to explore and support them with the structure and language of a text, according to Jörg Bueroße, editorial head of the German-speaking region. Moreover, the teams oversee the 500 influencers worldwide, who are well-known personalities, amongst them Dieter Zetsche, CEO of Daimler and Miriam Meckel, editor of Wirtschaftswoche.
LinkedIn has the highest number of German users in Cologne, Frankfurt and Munich, Hamburg, Berlin, Stuttgart as well in Vienna, Zürich, and Geneva. Therefore, the war between LinkedIn and Xing is still going on for market dominance in German-speaking countries.