Is Paid Acquisition Worth it?
2 min read
2 min read
Every Business Model needs to grow and its primary goal is to attract visitors and to convert them into leads. In this regard, the acquisition has crucial importance and is the very first step in getting customers. So, is paid acquisition Worth it?
A study, conducted by Modern Media 2019, looked closely at the use of Facebook, Instagram and Google Ads and found out that 66,67% of the fastest growing e-commerce stores use Google Ads and 60.98% use Facebook Ads. Overall, 78.86% used some form of paid advertising. For those running Facebook & Instagram ads, the median number of ads was between 10-25 ads per store, with the most common was 25+ ads on Facebook & Instagram.
There was also a correlation between growth and the use of advertising. E-commerce stores that used paid acquisition grew 3.67 times faster than the other stores.
Paying Acquisitions allows you to see results very fast. Furthermore, you get to know your customer better through their user behaviour and by following their customer journey. You can start a campaign, and see the first customers coming in a few hours later.
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*True presents the e-commerce stores that use paid acquisition, in contrast, false shows the percentage of the stores that are noting using any form of paid acquisition.