How to create a successful Content Marketing strategy
9 min read
9 min read
by Aleksandra Stamatović
It’s a marketer’s job to create a content marketing strategy, that is, a plan for creating and distributing relevant, high-value, consistent content to attract and retain previously clearly identified and defined audiences and an ultimate goal of driving specific profitable customer actions. A content marketing strategy is there to provide valuable information to your target audience, establish your brand as an authority and a trustworthy source in your industry, and ultimately drive customers to complete desired actions, whether that is placing an inquiry, requesting a quote, or processing the order at the checkout. So, to get there, a marketer needs to research and identify the needs and interests of their target audience and then create and promote content that meets those interests and needs. After determining what type of content you will create, you’ll want to identify the channels you wish to distribute your content. Typically, you’ll create a content calendar to ensure you’re on track when executing the plan.
The reason why having a content marketing strategy is important is rather simple – a well-thought-out plan will help you attract customers and increase retention rates by building trust, and instilling credibility within your target audience.
There’s been a tangible spike in interest in content marketing over the course of the past few years. And many still don’t understand what the term content marketing encompasses. So, before we dive into the tips and steps one should take to create an effective content marketing strategy, let’s start from the basics.
Brands and businesses that invest time and resources in content marketing are basically investing in creating and distributing what they deem as relevant content for their target audience. They do this intending to grow, engage, and retain their customer base. To do that long-term, they develop a content marketing strategy, which, if executed properly, can be a great way to promote the business and, ideally, make it stand out when consumers are ready to make a purchase or other desired action.
Some examples of content marketing include:
The great thing about content marketing is that it can be used by businesses of all shapes and sizes in any industry out there. And it offers a landscape filled with different formats and channels which one can choose based on the business, thus effectively attracting new customers, retaining the existing ones, boosting brand awareness, and even establishing a company as an industry thought leader.
We can’t stress how much more important having a content marketing strategy is compared to haphazardly producing content here and there and then just hoping it does something for you.
A content marketing strategy, which has been created after putting in time and effort in researching the audience, goals, and objectives, can go a long way. It will help you achieve specific goals, define clear success metrics so that you know when you’re way off, and create processes for tackling areas of improvement.
In fact, according to Semrush, 78% of marketers who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy.
Here are some tips to get you started with content marketing strategy creation:
By following these steps and regularly reviewing and adjusting your content marketing strategy, you can effectively attract and retain customers and achieve your business goals.
Coming up with a content marketing strategy that will do wonders for your business can take a lot of time. It is not a magic wand, and it won’t happen overnight. Still, you risk certain things if you decide not to go with a full-blown content marketing strategizing approach. Let’s take a look at a few of them:
We have outlined some of the risks you will avoid by creating a well-thought-out content marketing strategy targeted toward your audience and aligned with your business goals. Hard work pays off, and content marketing is a game you play in the long run. It won’t show you results overnight and won’t be simple or easy at times. Still, if done properly, it will ultimately increase engagement, credibility, and revenue.
Build successful CM strategy from scratch | CMI
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