How well do you manage your website? Avoiding a crucial mistake most website owners make.
3 min read
3 min read
Websites are businesses’ main point of interaction with current and potential customers. A website communicates the message that you want to spread to the world. For this reason, you need a website which accurately represents your brand personality, your values and most importantly, your products or services. Once you have it, the website needs to grow simultaneously with the development of your business.
The ease of creating a website
Creating a website nowadays has become such an easy task that every person with a business idea and a couple of hours at hand can create one. There are a number of products which offer self-service website development tools at a fraction of the cost taken by developers. Squarespace, Wix, Weebly, and Shopify have become the go-to-places for aspiring entrepreneurs who need a quick website fix for their business ideas. Those who need more advanced functionalities or creative contribution, often turn to freelancers on the internet, providing their services in outsourcing platforms. Needless to say, these means of creating a website are very convenient in terms of flexibility and affordability.
The problem with traditional web design
Unfortunately, all of these solutions hide a serious problem – when businesses create websites, they rarely consider the long-term need for maintenance. Most website managers think of their website rather statically – a web page is seen as a one-off effort rarely updated after its initial execution unless it encounters a problem or is accidentally shut down. Our experience shows that the reality is quite different.
Creating the structure and the main functionalities of a website is a crucial initial step for a successful digital presence. However, businesses operate in often fast-paced environments, so their digital presence should be updated accordingly. Websites need to reflect any changes in company’s mission and vision, addition, and removal of products and services, changes in personnel, as well as coordinate with all the other marketing channels. Very often new features and functionalities on the website should be added, in order to create the best user experience for your customers. What is more, website owners also need to create strategies to respond to the latest updates in the algorithms of search engines.
Why your website should be delivered as a service?
Website as a Service (WaaS) is a comprehensive service which covers the design, development, technical setup and future maintenance of a website. From the beginning of the website creation process, all the elements, such as graphic design and specific features are aligned with the objectives of the business and its target audience. What is unique about WaaS is that it is powered by the XaaS model, meaning that an on-going support and maintenance service is included in the package, compared to the traditional web design services with high upfront costs. The outcome is a fully supported website which evolves with the business itself. In this way, WaaS provides all the requirements that a company needs to maintain a successful digital presence and create long-term value for the client.