Content Marketing tips for your brand

6 min read

by Teodora Atanasova

Most marketing campaigns nowadays are becoming more and more centralized around contextual targeting rather than collecting data. As a result, content Marketing is a trend on the rise, and it looks like it’s just getting started.

Of course, a well-tailored content marketing strategy increases brand awareness and boosts credibility. By creating content relevant to your brand and niche, marketers aim for interaction and customer retention, ultimately driving profit. In 2022
over 60% of marketers measure the success of their content marketing strategy
through sales.

The most important question is where to start. And how to make content marketing sustainable and a long-term part of your marketing strategy. We’ve come together with our team to present you with some insights based on our experience in this business area. Read on to learn what our tips and tricks are!

Create a strong content strategy

Start by outlining your business and your marketing goals. Your marketing goals will naturally need to go hand in hand with your business goals, which will help you determine what type of content is appropriate for your business.

Ensure that your goals are specific enough, measurable, realistic, and time-bound. There is no way to know whether you’re reaching your goals or falling behind unless you set clear objectives and milestones.

Also, the Five Ws (Who, Why, Where, What, How) are essential in the initial planning phase.

In every marketing strategy, knowing your target group and where and how to approach them is crucial. Make sure you are asking questions with the idea that answers to those questions are a staple in gathering more information about your audience and related to solving their problems with what you offer.

Then, based on the results of your research, you’ll want to figure out what kind of content and how often you’re going to place it out there. For example, will you undertake a specific niche and develop your topics for a narrow audience of subject matter experts? Or do you plan on sharing content for a general audience and finding ways to connect it to your business area? Will you start an in-house blog? Maybe hire a dedicated writer? How often will you post? Is your content going to be promoted on social media? What’s the budget that you will allocate to this?

As you can see, the question list can get quite long, but that’s a good sign! The more questions you answer, the closer you will be to a robust Content Marketing strategy.

The power of data

Content marketing comes in many shapes and forms. And, more often than not, it is good to back it up with relevant data. Including statistics, forecasts, survey results, and similar information can add significant value to your content and boost your business’ credibility.

Putting time and effort into research will show your potential customers that you are trustworthy and knowledgeable, leading them to trust you more and bringing you more loyal customers who love to come back to your business.

Compelling visuals make a difference

Content is a broad term, even though we inadvertently tend to focus on the text. However, visuals are no less meaningful to the final product. Images often capture the most attention, and in addition to our previous advice, adding charts and infographics to present data where possible will make your content all the more enjoyable.

Engage your audience in each channel you are in

Try to link all content you produce for different platforms. It takes considerable time to develop quality content and engaging topics. And if your business is on social media platforms, things can get tricky, demanding the increase in time and effort you need to put into your content.

So, think strategically; instead of producing unique content for each individual channel, find a way to make content that works for all of them. For example, a blog post shared on your website could become a LinkedIn poll, an Instagram how-to reel, a podcast topic, or a fun explainer video on TikTok.

Consistency is key

One of the most important rules for success is to be continuously out there with your content. Producing just one great video or well-researched article won’t make a difference when there’s nothing that follows. That’s why we encourage you to plan your activities, proactively create content and come up with a schedule that you deem realistic to align the execution process with your marketing and business goals.

Promote your content for greater reach

Even if you have great content, it could remain somewhat invisible if you don’t try to put it in front of the audience you are aiming for. Consider all your options: budgeting, target channels, and promotion period. Asses the available tools and don’t push them aside. Organic and paid promotions can go a long way in making your content reach the right audience.

Check on how you’re doing

As in other marketing fields, Content Marketing requires you to regularly follow up on your progress and consistently re-evaluate your marketing goals. It is necessary to check if the invested effort generates results; if the results aren’t satisfactory, you’ll need to figure out a better strategy. Just don’t cave in easily – if something is not working, change it up, and try a different angle, new assets, channels, or formats. Don’t hesitate to experiment; ask for feedback or additional help.

If your company is seeking results from content marketing, our Aryxe Content Marketing team can help. We have a dedicated, talented team of writers, designers, and strategists, with years of experience creating and promoting successful content for our clients. We can do the same for you! For more information, send us a message at info@aryxe.com