Highlights of the Month – June
6 min read
6 min read
by Milica Stankić
Several improvements have been introduced by Meta to attract and help Facebook creators. Reel templates, better editing tools, an Inspiration Hub showcasing trends, and performance insights, and a daily checklist to boost presence are among the new features. Through the Templates Hub, creators can get well-liked Reels templates that offer formatting advice for their material. Meta has also combined text, audio, and music editing tools on the Facebook mobile app into a single editing window. The business has also added prompts for professional accounts and a follow button for users of professional mode, and a ‘Creators to Follow’ unit will highlight up-and-coming artists in users’ News Feeds. Creators can now better understand the reach and engagement of their work thanks to Meta’s extended Reels performance analytics. Additionally, better ways to monetize your material include cross-posting Instagram-branded content to Facebook and an enlarged Performance Bonus Program. For Stars, Meta has loosened the requirements, and for Reels with licensed music, it is experimenting with monetization. By offering money options and simplifying content optimization on its platform, Meta seeks to entice authors with these improvements.
LinkedIn has added new video ad types and opened access to Conversation and Thought Leader Ads. To increase exposure across display surfaces, businesses may add pre- and mid-roll advertising in Audience Network videos. LinkedIn now offers a broader reach through partner websites and in-feed video ads. With the addition of company page messaging and Conversation Ads that encourage direct communication with businesses, interested users can now participate in DM discussions directly via Promoted posts. Companies can use thought leader ads to promote content from verified staff members, displaying their expertise in the field and establishing relationships amongst people. LinkedIn’s Audience Insights provides access to campaign performance and reach insights for outside agencies through its API. Businesses can reach a larger audience and stay current with usage patterns thanks to these additional ad alternatives and improved access. The value of Conversation Ads is increased by including page messaging, and each ad format provides distinct advantages based on marketing strategies.
Reels may now be downloaded from Instagram, increasing the number of multimedia-sharing options. The feature, which has been in beta testing for a few months, is now being released, allowing users to save Reels directly to their device by hitting the ‘Share’ icon and choosing ‘Download.’ There is no direct link to the producers’ accounts, but this provides chances for wider video distribution like TikTok. However, the downloaded tape has their username, which helps with brand identification. Some users have complained about audio problems with some Reels, which music licensing agreements may cause. Private posts cannot be downloaded; creators can disable downloads in their account settings. This tool gives content creators a platform to increase the reach of their work, even if it is currently only available to a select group of users. With the inclusion of the download option, Instagram is now compatible with TikTok’s already-available video download feature. Overall, this launch broadens the options for uploading content and demonstrates Instagram’s developing strategy for user-generated content.
‘Voicebox,’ Meta’s newest AI development, allows users to convert text into audio in various tones and voices. Voicebox distinguishes itself from competing text-to-audio applications although the concept may not initially seem revolutionary. The system offers high-quality audio editing features, such as removing background noises while preserving the original content and style and text-to-speech translations. Voicebox is also bilingual and can produce voice in six different languages. In the future, Voicebox and related AI models will give virtual assistants and characters in the metaverse realistic-sounding voices, read messages to people who are blind in their voices, enable creators to quickly create and edit audio recordings, and more. However, Meta is wary about making the source code or app available to the public now since it recognizes the hazards of misuse. Voicebox’s promise resides in enabling cross-market opportunities, quicker translation processes, and various use cases, even though the news is more of an introduction than a full-scale launch.
With the introduction of its new ‘Twitter Recruiting’ service, Twitter is making progress in the hiring area. With a link to an application page on their website or from a third-party supplier, verified organizations can soon post job openings directly on their Twitter profiles. This development fits in with Elon Musk’s plan to make Twitter into a comprehensive service that offers a variety of features like content hosting, revenue sharing with creators, payments, and perhaps even dating. Musk wants to build a massive app that facilitates interactions and transactions under a single platform like well-known Chinese messaging apps. The recent acquisition of job-matching startup Laskie by Twitter contributes to its growth initiatives. Despite obstacles, Twitter’s emphasis on incorporating a variety of features shows its commitment to building a flexible tool for consumers.
To get people to interact with advertisements, TikTok has introduced Interactive Add-Ons, which include stickers, pop-ups, and visual indicators. By encouraging viewers to engage with advertisements, the new feature hopes to get immediate answers from them. The impact of engaged viewers is highlighted by TikTok, which claims that people who have shared, liked, or commented on brand videos are 150% more likely to make a purchase. Although it is disputed whether this statistic applies to the new Interactive Add-Ons, encouraging user involvement with advertisements can raise brand recognition and resonance. There are two variations of the Interactive Add-Ons: Standard and Premium. While Premium add-ons target upper-funnel goals like brand exposure and community building, Standard add-ons concentrate on lower-funnel marketing objectives like generating clicks and conversions. Display cards, gift codes, voting stickers, countdown stickers, pop-out showcases, gestures, and Super Like 2.0 are available. With the help of these add-ons, advertisers may capture users and increase interaction with TikTok advertising.
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