The battle for DACH

LinkedIn is currently competing with Xing for market dominance in the DACH region, D-Deutsch (Germany), A-Österreich (Austria), CH-Schweiz (Switzerland).

Founded in 2003 in Hamburg, Xing is still the market leader in the DACH countries and beats LinkedIn by 2 Million Users.

“The fact of the matter is that, for most people, professional life is a local matter: local jobs, tips, employees, contacts,” said CEO Thomas Vollmoeller.[1]

Closing fast, LinkedIn is growing in the German-speaking countries by giving both employers and prospective employees a larger network to connect with for job changes, business deals and network connections.[2]

Editorial teams, employed by LinkedIn, help users come up with topics to explore and support them with the structure and language of a text, according to Jörg Bueroße, editorial head of the German-speaking region. Moreover, the teams oversee the 500 influencers worldwide, who are well-known personalities, amongst them Dieter Zetsche, CEO of Daimler and Miriam Meckel, editor of Wirtschaftswoche.[3]

LinkedIn has the highest number of German users in Cologne, Frankfurt and Munich, Hamburg, Berlin, Stuttgart as well in Vienna, Zürich, and Geneva.[4] Therefore, the war between LinkedIn and Xing is still going on for market dominance in German-speaking countries.

[1] https://www.emarketer.com/Article/LinkedIn-Rival-Xing-Sustains-Hot-Streak-H1/1016317

[2] https://topdogsocialmedia.com/linkedin-vs-xing/

[3] https://www.thelocal.de/20180201/goodbye-xing-the-success-of-linkedin-in-germany

[4] https://linkedinsiders.wordpress.com/tag/linkedin-xing-vergleich/