According to a startup that’s measuring audience interest in online TV shows, Parrot Analytics, and the latest article in Wired, although still a dominant player out there, Netflix is dealing with a market share shrinkage situation.
Only two years ago, Netflix accounted for 64.6% of the streaming market share but the 2021 Q1 report shows a 14.4% drop.
But are we, in fact, witnessing the death of this disruptor? The data and the news surrounding Netflix just reflect that once one of a few players in the streaming world is now in a battle for audience attention with numerous other streaming service providers, such as HBO Max, Peacock, Apple TV+, Disney+, Paramount+, Discovery+, Amazon, and Hulu.
And although it’s hard to imagine the catchphrase “Netflix and chill” could become “WandaVision and chill”, it’s natural to see these fluctuations in market share as more people than ever turn to watching videos online and Netflix is not the only place they turn to.
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