Pantone Color of the Year 2024 – Peach Fuzz
3 min read
3 min read
by Milica Stankić
The 2024 color of the year is PANTONE 13-1023 Peach Fuzz. It’s a soft, velvety peach that brings a warm and welcoming feel to your surroundings, positively influencing your emotions and thoughts.
Pantone, established in 1963, is a globally recognized authority on color standards. Founded by Lawrence Herbert, it was initially created to simplify and standardize color communication in the printing industry. Over the years, Pantone has evolved into a comprehensive resource for various industries, including design, textiles, and manufacturing. Today, there are 32,000 unique color IDs and 2,100 colors in the Pantone Home & Fashion system. Certain colors, such as Coca-Cola Red, Barbie Pink, Tiffany Blue, and Milka Lilac, can be and have been trademarked.
It all started in 1999 with the goal of “engaging the design community and color enthusiasts around the world in a conversation around color.” Since then, this annual ritual has symbolized the dominant zeitgeist.
A team of experts from the Pantone Color Institute rigorously examines trends across industries, analyzes socioeconomic factors, and tracks global events. This thorough examination helps find one color that captures the spirit of the current year and predicts upcoming visual trends.
In 2016 and 2021, Pantone broke with tradition by selecting not one but two Colors of the Year.
According to Pantone, this shift from the usual represented a wish for unity and connection in those years, recognizing the intricacies and diversity of the modern world.
In 2021, it was the colors yellow and grey, which could resemble the Ukrainian flag, as it was the year prior the war in Ukraine escalated. So we see that Pantone can get political and foresee not only marketing trends but also global occurrences.
Pantone’s 25th Color of the Year is Peach Fuzz. It’s a soothing shade that emphasizes comfort and connection. Peach Fuzz aims to take over all design fields because it’s a color that customers can use to express their attitude and mood, a color that will appeal to people globally, a color that represents what people want and can potentially provide the solution to what they feel is lacking, according to Laurie Pressmann, vice president of the Pantone Color Institute
In November last year, Adobe sparked controversy by withholding certain Pantone color collections, requiring users to pay $15 monthly to access them, rendering the colors black for non-subscribers.
The disagreement between Adobe and Pantone surfaced in December 2021, when Adobe hinted at the potential removal of Pantone colors from Adobe apps. The official reasons remain uncertain, with speculations ranging from cost disputes to Pantone feeling Adobe was lagging in incorporating new colors. Adobe is actively seeking ways to reduce the impact on its customers, while Pantone underscores its limited influence over pricing and user experience decisions.
It’s worth noting that Pantone’s recent stance may be seen as an effort to maintain relevance, considering that Adobe holds a dominant position as an online mogul in our digital-centric world, causing Pantone to face challenges in sustaining its influence. That is why Pantone tries to remain the world’s leading expert on color, and its careful selection of the Color of the Year highlights plays a big role in forming the visual narratives that characterize our cultural experiences, as well as the marketing business.