Highlights of the Month – November
3 min read
3 min read
According to the Standard Media Index October 2022 report, advertisement investment is declining for the 5th consecutive month. On the other hand, October spending outperformed all additional months, which is no surprise due to the traditional holiday push historically attracting advertisers.
HubSpot and ClickUp announced the launch of a strategic partnership to facilitate better workflows and improved cross-team collaboration for their customers. Teaming up two powerful tools will foster long-term customer relationships and increase customer retention.
According to a Sinch survey, shoppers prefer to couple in-store visits with digital tools that optimize the buying process. Retailers who opt for super-charging the in-store shopping experience by adding a level of automation and efficiency will gain an advantage over those who don’t seize this chance to win over customers. The survey shows that 92% of consumers would check if a product is in stock before making a trip to the store, while 73% said they would visit a store and then make the final purchase over their phone.
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Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to share their brand and product stories with customers.
After two years of sped-up digital transformation among businesses, there still seem to be technology gaps preventing them from making long-lasting and meaningful connections with their customers, according to a report released by Vonage. For example, while 60% of responders are “very satisfied” with how they communicate with their family and friends, only 45% rate the comms with businesses as high.
Despite having WhatsApp and Facebook Messenger-like apps as the staple for communication with family and friends, phone calls (37%) are still consumers’ go-to method to reach businesses, followed by email (30%) and messaging apps (30%).
To turn things in their favor, businesses should drive omnichannel customer engagement forward (voice calls, video, chat, messaging apps, and more) and embrace emerging technologies like AI, to eliminate common customer frustrations and technology gaps.