Highlights of the Month – May
5 min read
5 min read
by Milica Stankić
In an effort to help customers stay more organized, Google and Microsoft have announced better connectivity across their calendar apps. Users will be able to monitor each other’s schedules and exchange their availability status between the two services. The management of invitations is also undergoing changes. Users of Outlook who have a Google Calendar can now get invitations and RSVPs without being part of the Google community right in Outlook. For invitations sent using Google Calendar, Outlook will automatically set up reminders. Recurring events from calendars other than Google will be appropriately reflected there. This tool is part of Google’s attempts to interact with external platforms and is available to both business and individual clients. Users will also have fewer restrictions when working from a centralized network, thanks to this change.
Meta is integrating Instagram Stories posting functionality into its Instagram Graph API to make scheduling and posting easier for third-party applications. Now that they can manage all of their material from one platform, social media managers can streamline their processes. With the help of third-party developer platforms, Instagram Business accounts can now post up to 25 individual images, videos, reels, or carousels every day. Expanded functionality for managing Instagram presence is provided by this update, which benefits services like Hootsuite. It should happen quickly to integrate the upgrade into management platforms. This development requires reevaluating Stories posting techniques as Stories have surpassed the main feed to become a significant engagement surface in the app.
Slack has announced Slack GPT, a verbal AI tool intended to change business operations. Slack GPT introduces AI capabilities into the collaborative platform by integrating with Salesforce’s Customer 360 and Data Cloud services. It includes features like auto-generated content, writing assistance, and discussion summaries generated by AI. Account channel summaries, client recommendations, and prospect messaging are all useful to sales teams. The capacity to automatically generate copy and pictures for diverse campaigns is gained by marketers. With AI-generated solutions and case summaries, service agents can reply more quickly, and developers can work more quickly, thanks to immediate root cause analysis. Slack intends to incorporate “hundreds” of AI applications and invites developers to produce fresh products. According to Slack’s research, companies implementing AI report improved production levels and significant time savings for their workers.
A number of AI-powered technologies have been revealed this month by Meta with the goal of improving online advertising across all of its platforms, including Facebook and Instagram. This includes the debut of the AI Sandbox, a platform for testing generative AI tools for ad development. Additionally upgraded to provide automation options for creators and marketers is the current suite of ad solutions, Meta Advantage. The AI Sandbox provides tools for creating backgrounds and adjusting image size and an AI writer for text modification and rewriting advertisements. The sandbox is presently being tested by a small group, and Meta expects to add more features in the upcoming months. Other enhancements include migrating campaigns, performance comparisons, and improved audience optimization. Catalog advertising now features video. According to other reports, Google is also developing comparable AI advertising technologies.
Finally, users may now add GIFs to comments on Instagram, extending the functionality previously only available as GIF stickers in stories. You can look up GIFs on GIPHY and write replies using them easily by typing a pertinent term, tapping the GIF icon, choosing the required GIF from the GIPHY library, and sending it. Instagram wants to concentrate on offering its users useful features and goods. Instagram also added GIF comments, silent mode, which turns off notifications for a predetermined amount of time, and an uninterested option for managing recommendations.
In an effort to improve security, Google has revealed its intention to deactivate accounts that have not been used for at least two years. The choice was made because dormant accounts, which frequently use recycled or obsolete passwords and lack two-factor verification, are more susceptible to compromise. Starting in December, Google has the right to erase content from Google Workspace, YouTube, and Google Photos associated with accounts that have not been used or logged into for the past two years. However, accounts connected to businesses, organizations, or educational institutions are exempt from this limitation. Users just need to log in and take out any activity, such as receiving or sending an email, using Google Drive, watching a YouTube video, or using Google’s services to sign into third-party platforms, to keep a dormant account active.
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