Highlights of the Month – April
4 min read
4 min read
by Milica Stankić
To increase user engagement, LinkedIn has announced various modifications to its feed. The updates are aimed at personalizing and providing you the option to organize your feed around subjects that interest you, find out more about subjects you care about, and have access to the expertise of experts around the globe. Users will also be able to find suggested posts to find more pertinent content, and by stating preferences, they will have more control over what they view. The new features are intended to improve the platform’s usability and engagement.
As the social media giant continues to tussle with TikTok, Instagram announced several new enhancements for Reels, improving the video editing process and providing new options for identifying attractive content. This upgrade allows producers to edit all aspects of their Reels clip in the same window by combining video, stickers, text, and audio track editing onto one screen. The new Reels section, meanwhile, combines Instagram trending hashtags and songs along with the number of videos that incorporate each piece of music, providing artists with information on the most recent changes to the app. Additionally, Instagram has included new stats, such as total and average Reels watch time, providing creators with more information with which to plan. The update also adds tools for creators to interact with fans and measure the effectiveness of their material, including a new gifting function that lets creators see which followers have sent them gifts.
Facebook is currently developing a new tool called “Advanced Stories” that automatically creates Stories based on users’ previously posted photographs using AI image recognition. The functionality would offer consumers customized, high-quality frames to share with their audience, perhaps giving brands a useful tool to produce content in bulk. The AI-generated Stories may, however, be considered unreliable by some. As people upload less original content on news feeds, Facebook and Instagram are aligning with the shift towards Stories and private messaging. Meta wants to create more tools to maintain personal engagement.
As part of the app’s future development, Twitter Inc. has been officially integrated into X Corp, which Elon Musk owns. The move was made public in court records related to legal action brought against Twitter; X Corp is a privately held company with its headquarters in San Francisco. It appears that Musk’s long-term strategy for Twitter is to create the all-encompassing “everything app,” or X, as he calls it. Given that the company’s brand name has been formally retired, Twitter 2.0’s next phase may involve a name change. The new app might have payment capabilities to facilitate international money transfers, and interest rates and other financial services might be introduced later.
With its most recent improvements in image identification, Meta is advancing its vision for the metaverse. Through self-supervised learning, the DINOv2 model can now distinguish specific objects inside image and video frames, which could result in more realistic virtual reality settings. This technology can recognize the context of visual inputs and distinguish between specific elements, making it possible to use more sophisticated models for item placement and comprehension. In comparison to earlier models that depended on printed subtitles, the new approach also offers additional context and information. These developments might make it possible to create VR worlds powered by AI, better AR tools, and better digital backgrounds for video conferences.
By tapping into relevant and unrelated communities, TikTok has published new guidelines to assist marketers in enhancing their messaging. The dominant social media platform urges companies to use the Keyword Insights Tool to find relevant subcultures on the app and produce content that appeals to their interests. By embracing and examining these groups, brands may broaden their reach and interact with people who identify with their messaging. The secret is recognizing what works in each community and adjusting as necessary. By using this strategy, businesses can increase their exposure to TikTok’s varied user base and develop brand recognition.
Any reuse, transmission, republication, duplication, or distribution of this article and graphics, without the express written permission of Aryxe is not allowed. If you wish to reuse, transmit, republish, duplicate or distribute this article, cite passages, or use in full, including but not limited to proprietary text and graphics, please request written permission.