Event – WHAT IS NEXT? How hotels and restaurants can use the momentum after the Bulgarian Presidency of the Council of the EU?
3 min read
3 min read
WHAT IS NEXT? How hotels and restaurants can use the momentum after the Bulgarian Presidency of the Council of the EU?
ABOUT THE EVENT
The EU-presidency has put Bulgaria in the European spotlight. Newspapers, TV-stations, blogs and social media have been publishing and talking about Bulgaria and its role in Europe. As a result, interest from tourist has increased which led to more bookings in hotels, restaurants and other venues.
But how can this momentum be turned into a long-lasting and sustainable growth for the local hospitality industry?
The experts from Aryxe, a leading provider of Research, Consulting and modular business solutions (XaaS) for small and medium-sized businesses with offices in Bulgaria, Estonia, Poland and Switzerland, will investigate 4 key areas, relevant to hotels and restaurants, which are fully or partly dependent on foreign business or leisure travelers.
The event is targeted towards decision-makers such as CEOs, Marketing Managers, Sales Managers and Business Development Executives of hotels and larger restaurants in the Sofia region.
The event is free and refreshments will be provided.
19.15 Introduction – Stephan Muehlemann (CEO, Aryxe Group)
19.30 How to cater for the needs of foreign companies or individuals and generate higher bookings? (Alexandra Künzli, Social Media Expert, Aryxe Group)
19.45 Trends in Social Media and their impact on tourism (Hristo Arabadzhov, Project Leader Social Media, Aryxe Group)
20.00 The impact of AirBNB on hotels bookings (Yuliana Lefedjieva, Social Media Expert, Aryxe Group)
20.15 How the new luxury hotels in Sofia will change the face of the region’s tourism (Stephan Muehlemann, CEO, Aryxe Group)
20.30 Q+A Session
ABOUT THE FOUNDER OF ARYXE
Stephan Muehlemann, the CEO of Aryxe Group, is an experienced business leader and entrepreneur from Switzerland. He started his career in banking, having worked for Credit Suisse and Julius Baer Investment Funds Services in Zurich. After a short time at General Motors Europe and studies in Switzerland and the US he joined JATO Dynamics, a London-based automotive consultancy, worked for IBM in Ireland and Dell in Geneva and Vienna.
Stephan has led enterprise solutions teams as well as Sales-oriented business units for Dell in Switzerland, Austria, Belgium and Germany and served as the Director for the Indirect business in Switzerland and Austria where he introduced IT distribution.
More recently Stephan was the Vice President for Sales and Marketing for Cloudlynx, a swiss cloud-startup from Basel, Switzerland.
Vertigo Tower, 109 Bulgaria Boulevard
DATE & TIME:
30 May | 19:00 – 21: 30
We are looking forward to welcoming you!