Amazing LinkedIn Ads Fact!

Nowadays, people spend time on different social media networks. People invest time on LinkedIn Ads as well and know the platform as the „professional social networking site.”[1]

According to InsideSales, social media platforms do not perform well overall when it comes to lead generation. But there is one exception: LinkedIn, which plays a key role in B2B lead generation.

80.33% of B2B leads come from LinkedIn, i.e. 4 out of 5 leads come from LinkedIn. These statistics alone should be enough to convince you to invest your time in LinkedIn Ads.[2] These figures were also included by the world’s leading online marketing expert, Neil Patel, in his article “7 Advanced LinkedIn Strategies for B2B Marketing”.

LinkedIn Conversion Tracking is an analytical function powered by the LinkedIn Insight Tag. A conversion action is a specific customer activity that is valuable to your business. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.[3]

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[1] https://kinsta.com/blog/linkedin-statistics/

[2] https://neilpatel.com/blog/linkedin-strategies-b2b-marketing/

[3] https://www.linkedin.com/help/linkedin/answer/67513/linkedin-conversion-tracking-overview?lang=en