#AryxeTalks: Innovative Trends in Graphic Design for 2023
7 min read
7 min read
by Hristo Sachatiev & Aleksandra Stamatović
2023 is shaping up to be a year of bold, innovative design trends that will push the boundaries of what’s possible. From the sleek minimalism of flat design to the eye-catching pops of vibrant color, graphic designers will have many exciting new tools at their disposal. And with new technologies like 3D design, animation, and virtual reality becoming more mainstream, the possibilities for creating truly breathtaking designs are endless. But it’s not all about aesthetics – this year will also see a greater emphasis on sustainability, accessibility, and diversity in design as brands strive to make a real impact and connect with audiences in meaningful ways. If you’re a designer looking to stay ahead of the curve, you should start experimenting with these cutting-edge trends and technologies to create designs that truly stand out. To learn more about design, we’ve sat down with our Senior Graphic Designer, Hristo Sachatiev, for a cup of coffee & a nice chat. Read more to learn more about Hristo and his thoughts on the state of graphic design in 2023.
As a graphic designer with over 7 years of experience, my passion for the field began in my teenage years when I first discovered the capabilities of Photoshop. Since then, I have continually honed my skills and pursued opportunities to work on various graphic design projects. My dedication to the field led me to pursue a formal education in graphic design, graduating with a degree from a university. Throughout my career, I have continued to push the boundaries of what is possible in the field and constantly look for new and exciting ways to bring my clients’ visions to life.
As a designer, my approach is defined by simplicity and impact. I am drawn to minimalism and adhere to the principle of “Less is more,” made famous by architect Ludwig Mies van der Rohe. My design process begins with a thorough understanding of the project’s goals and context. This includes researching the client’s company history, culture, and competitors, as well as industry-specific information. Using this knowledge, I generate ideas and develop concepts that align with the project’s objectives. I present these concepts to the client, explaining the reasoning behind each design choice. After receiving feedback and making revisions, I work with the client to finalize the design and receive approval. Through this methodical approach, I strive to create designs that are not only visually striking but also effectively communicate the client’s message.
Design trends in recent years have shifted towards a more authentic and minimalistic aesthetic, with designers drawing inspiration from nature. This trend is driven by consumers who are becoming increasingly conscious of the impact their choices have on the environment and are drawn to brands that promote rewilding and sustainability. Another trend that is expected to shape 2023 is elevated expressionism, which is characterized by bold and vibrant colors, with Viva Magenta, the Pantone Color of the Year 2023, being a prominent example. Additionally, there is a growing interest in the return of artisanal craftsmanship. As people navigate an increasingly digital world, there is a desire for genuine connection and authenticity. As a designer, I plan to experiment with pushing the boundaries of self-expression in my designs while also incorporating more natural elements.
As a graphic designer, one of the most significant challenges in the industry will be mastering the integration of AI technology into our workflow. The advancements in AI-powered design tools such as Midjourney and DALL-E 2 have made it possible for anyone with an internet connection to quickly generate illustrations and overcome creative blocks. It’s essential for designers to familiarize themselves with these tools and incorporate them into their design process to stay competitive in the industry. However, it’s also important to understand the limitations of AI and not to rely on it entirely. A designer should not be afraid of AI but rather use it as a tool to enhance their creativity and streamline their workflow.
Staying current with the latest design trends is crucial for any graphic designer to remain relevant and competitive in the industry. One of the best ways to do this is by consistently researching and seeking out inspiration. There are numerous sources of inspiration available online, such as design-focused websites like Behance and Dribbble, as well as social media channels like Instagram and Pinterest, where one can discover new and innovative works from other designers.The key is to be proactive in seeking out inspiration and staying informed about what’s happening in the design world.
In today’s highly saturated advertising landscape, where the average person is exposed to an overwhelming number of ads daily, standing out and effectively communicating your client’s message is more important than ever. To achieve this, it is crucial for designers to have a deep understanding of their client’s brand and the specific needs of their target audience. By taking the time to gain insight into the client’s company history, culture, and competitors, as well as their target audience’s preferences, designers can create designs that are not only visually impactful but also effectively convey the client’s message. This approach allows the designer to create designs that truly serve the client and their brand.
As a graphic designer, one is tasked with crafting and disseminating ideas that inform, inspire, and captivate audiences. In an age where the flow of information is rapidly accelerating, the significance and responsibility of this role has only grown and I don’t see it seizing anytime soon.
Being a human in this day and age is an absolute thrill ride. And as the AI revolution continues to unfold, I’m all about embracing the change and seeing where it takes us. Sure, some artists and writers might be a little worried about what generative AI means for their craft, but I see it as an opportunity to streamline some of the more tedious tasks and free up time for the really exciting stuff, like brainstorming and conceptualizing. Can’t wait to dive in and start experimenting with these tools in 2023.
When it comes to breaking into the world of graphic design, you’ve gotta know your visual language inside and out. Keep it simple, keep your typography on lock, and above all, bring the passion. It’s key to creating truly great design.
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