Highlights of the Month – October
4 min read
4 min read
by Milica Stankić
Instagram is upping its engagement game by testing the integration of interactive polls within comment streams on feed posts and Reels. This new feature, building on the success of polls in Stories and DMs, simplifies user interaction and boosts content engagement rates. Instagram has been fine-tuning this option over the past six months, and it’s already making waves with select users.
Interactive polls offer a lightweight and effective way for viewers to share their thoughts, making it ideal for brands and creators to gather feedback and increase their profile engagement. Instagram’s small-scale test is generating excitement, with plans for a broader rollout soon, according to Meta CEO Mark Zuckerberg. How users harness this new in-stream polling tool will be a captivating journey to watch.
Meta is extending its successful broadcast Channels feature from Instagram to Facebook and Messenger, offering creators more avenues to engage with their followers. Broadcast Channels serve as one-way group chats, enabling users to follow creators and notable individuals who can share updates directly via DM. This shift to private messaging enhances intimacy and avoids algorithmic limitations. On Facebook, creators can feature broadcast channels on their pages and promote them in feeds. In Messenger, Pages can create Channels, sharing voice notes, text, media, and GIFs, fostering community connection and potentially opening doors for brand Pages in the future.
Elon Musk, the driving force behind X (aka Twitter), is thinking about removing likes and interaction metrics, except for view counts, which would appear only when you expand a post. This change could reduce post engagement, similar to Instagram’s 2019 experiment with hidden likes. Influencers saw a significant drop in interactions, and peer actions influenced user behavior. This move could also impact reposts and quotes, a significant portion of X’s activity. But it may have benefits, shifting focus from vanity metrics to content quality and direct interactions. X aims to align more with YouTube’s metrics display, emphasizing video content. However, it’s a significant shift that may require adaptation. The big question is whether X can navigate the short-term consequences and reshape in-app engagement effectively. Elon Musk is known for taking risks, so let’s see how this gamble plays out.
Google Ads is unveiling AI-powered creative guidance to enhance video ad campaigns. This new feature, located in the Recommendations and Video Analytics sections of Google Ads, evaluates video ads based on Google’s best practices and suggests improvements. It checks for elements like brand logo visibility, voiceovers, and video length, providing actionable steps to boost performance. While voiceovers have been shown to increase conversion rates, it’s essential to remember that AI recommendations are based on historical data and best practices, which may not align with every brand’s style. AI-driven campaigns have proven effective in increasing conversions and reducing ad costs. Google’s push for AI in advertising continues to evolve.
TikTok introduces its game-changing AI tool, the Creative Assistant. It’s here to make your content creation journey a breeze, providing insights, best practices, and endless inspiration for TikTok videos. Whether you’re a beginner or a pro, this virtual assistant is your creative collaborator, residing in TikTok Creative Center. It offers guidance on starting, researching, and overcoming creative blocks. The tool has already won over creative minds, saving time and enhancing content quality. You’re in control, and it’s time to ignite your creativity. Access Creative Assistant in TikTok Creative Center and be part of the creative revolution transforming content creation!
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