Highlights of the Month – December
4 min read
4 min read
by Milica Stankić
In a surprising turn of events, Meta has announced a significant shift scheduled for mid-December 2023—cross-app messaging between Facebook and Instagram will cease to exist. This move contradicts Meta’s recent strides toward a seamless messaging experience across its platforms.
Beginning December, users won’t initiate new conversations or calls with Facebook accounts from Instagram, and existing cross-app chats will become read-only—archived but inactive. This unexpected development prompts questions about Meta’s commitment to its plan for a universal inbox across Facebook, Instagram, and WhatsApp.
Speculations point to a potential response to the upcoming EU Digital Markets Act, requiring interoperability for major messaging apps. Meta’s decision may be a strategic move to navigate impending regulatory demands.
TikTok is revolutionizing its platform with desktop-based tools aimed at optimizing creators’ and marketers’ experiences. A redesigned Creator Center UI, currently in testing for Business account users, provides a full-screen analytics layout for in-depth insights. This innovation facilitates easier content performance and audience response analysis directly from desktop PCs.
Simultaneously, enhancements to TikTok’s Creative Center offer creators improved access to vital insights such as Top Ads, trends, and keyword analytics. A newly introduced conversational chatbot guide enhances user navigation within the Creative Center, streamlining the search for specific tools and information.
These updates signal TikTok’s commitment to empowering content creators and marketers, making desktop management more seamless. As TikTok maintains its importance in the social media landscape, these tools could prove instrumental in refining strategies for 2024. Stay tuned for the wider release of the updated Creator Center format and the availability of the new chatbot in TikTok’s Creative Center.
Instagram is rolling out essential updates to combat spam and enhance user experience. The platform has improved its automated spam detection, automatically filtering follow requests from potential spam profiles into a dedicated “Potential Spam” list. Additionally, Instagram introduces a streamlined process to bulk review and remove suspect tags faster. The platform is experimenting with hiding views from likely spam accounts on Stories, reducing unwanted interactions. These measures aim to simplify spam management, allowing users to refine their audience and improve analytics. Beyond spam prevention, Instagram expands its Advanced Comment Filtering tools to cover suspected spam replies, providing users with more control over their content interactions.
YouTube is broadening access to Shorts ads, transitioning from beta to general availability. Marketers now report the integration of Shorts ads with in-stream and in-feed ads, offering a dynamic video advertising experience. While not universally accessible yet, Google plans to roll out this feature to all advertisers in the coming months.
As YouTube embraces the popularity of Shorts, marketers can expect exclusive advertising options within this format. To explore Shorts ads in your account, navigate to “Create Campaign” and select “Video” under the Efficient Reach section. Google Ads hints at expanding this feature to additional video campaign formats in the near future, promising continued advancements in YouTube advertising strategies.
X, under Elon Musk’s ownership, is gearing up to introduce a live video element to its Spaces chats, allowing participants to toggle video during live audio broadcasts. Musk shared a preview during a recent Spaces chat, likening the experience to Zoom or Google Meet, where the speaker’s video takes the spotlight. While Spaces has struggled with discoverability, the addition of video could offer a new dynamic, making interactive group chat sessions more enticing. The feature is expected to roll out by early next year, potentially reshaping the appeal of live Spaces interactions.
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