2022 Content Marketing statistics you should be aware of
6 min read
6 min read
Content marketing has become a crucial aspect of modern business marketing plans. By creating and sharing valuable, relevant, and consistent content, businesses can attract and retain a specific audience, ultimately leading to profitable customer action. As content marketing continues to evolve in 2023, it’s vital for marketers to stay informed about the latest trends and statistics to effectively reach and engage their target audience. Don’t get left behind – keep up with the latest in content marketing to ensure the success of your business. This is exactly why we’ve prepared for you a piece where we’ll cover the most important statistics for Content Marketing in 2022 – read on to learn more about it!
Visual content is becoming increasingly important in the world of content marketing, and it’s not hard to see why. With the rise of social media platforms that prioritize visual content, like Instagram and Pinterest, it’s clear that images, videos, infographics, and other types of visual content are more effective at capturing the attention of potential customers.
According to a survey by HubSpot, 63% of marketers consider visual content to be their most important form of content. This is a significant increase from previous years as the use of visual content in marketing continues to grow and evolve.
Video is also on the rise as a preferred method for learning about products and services. A survey by Wyzowl found that 72% of people prefer to learn about a product or service through video. This trend is expected to increase in the coming years, with Cisco predicting that by the end of 2022, 82% of all internet traffic will be video traffic, 15x higher than in 2017; it’s hard to think that this rise of video content will stop.
Incorporating visual content, especially video, into your content marketing strategy is more important than ever. Not only is it an effective way to capture the attention of potential customers, but it’s also a way to stand out in a crowded online market. Businesses can effectively reach and engage their target audience by staying up-to-date on the latest trends and statistics in visual content marketing. So, it’s high time businesses prioritize visual content in their marketing efforts.
Video content can provide numerous benefits for businesses. Some of the ways that businesses can benefit from incorporating video into their content marketing strategy include:
Overall, video content can be an effective tool for businesses to attract and retain customers, improve search engine rankings, and build credibility in their industry.
Personalization is becoming increasingly important in the world of content marketing. According to a survey by Epsilon, 75% of consumers say that they are more likely to buy from a company that provides personalized experiences. This means that it’s important for businesses to use customer data to create personalized content that speaks to the needs and interests of their target audience.
Personalization in content marketing is important because it helps businesses connect with their audience on a deeper level. Businesses can create a more personalized and engaging customer experience by tailoring content to specific individuals or groups.
Personalization can be achieved through the use of targeted marketing techniques, such as segmenting audiences based on demographics, interests, and behaviors. By understanding the needs and preferences of their audience, businesses can create content that resonates more effectively and drives conversions.
Personalization can also help businesses stand out in a crowded online market. With so much online content, it can be difficult for businesses to get noticed. By personalizing their content, businesses can differentiate themselves from the competition and create a more memorable experience for their audience.
Email marketing is still effective. Despite the rise of social media and other digital marketing channels, email marketing remains a powerful tool for businesses. According to a Data & Marketing Association survey, email has an average ROI of 122%, four times higher than other digital marketing channels. This means that it’s important for businesses to include email marketing as part of their content marketing strategy.
Social media is a vital platform for businesses to distribute their content. A report from Hootsuite found that 92% of marketers consider social media important for their business, and 80% of marketers have seen an increase in website traffic due to their social media efforts. This highlights the importance of having a strong presence on social media and using it as a distribution channel for content. Don’t miss out on the opportunity to reach a wider audience – make sure your business has a strong presence on social media.
As we move into 2023, it’s clear that content marketing will continue to play a significant role in businesses’ marketing efforts. To effectively reach and engage their target audience, marketers should be aware of key trends and statistics, such as the increasing importance of visual content, the rise of video, the benefits of personalization, the effectiveness of email marketing, and the importance of a strong presence on social media.
By staying informed about these trends and implementing the right tactics, businesses can use content marketing to drive profitable customer action and achieve their marketing goals. Don’t get left behind – stay up-to-date on the latest trends and techniques in content marketing to ensure the success of your business.
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