 )
 )
 )
 )
 )
In 1997, co-founder Stephan Muehlemann read the book “Beyond Business Process Reengineering: Towards the Holonic Enterprise” by Patrick McHugh, Giorgio Merli, and William A. Wheeler. It was to become a book whose fundamental content would continue to occupy him even twenty years later. At a time when huge changes were beginning to emerge, the authors occupied themselves with future models of companies, their production and organizational structures, and the effects on the entire economy. A few years later one of the most important articles, “The Long Tail,” appeared in the magazine “Wired.” The article shined a light on the market potential and the distribution model of products in mega niches. As early as 1996, “Wired” not only described crowdfunding, peer-to-peer lending, and viral marketing, but also explained the mechanisms of social media and thus anticipated some of the biggest tech trends of all – in some cases by almost twenty years. Both publications, the book as well as “The Long Tail,” describe innovative forms of business that are not politically dogmatic as in all large companies, but innovation-driven and product-oriented. The tech magazine “Wired” still exists but was bought in 2006 by a global publisher.
 )
 )
 )
 )
 )
 )
 )
 )
 )
