ALL YOU GOT IS 3 SECONDS...

IT IS THE FIRST IMPRESSION THAT MATTERS

It takes a person only a couple of seconds to form a long-lasting opinion

We judge a book by its cover and there is nothing we can do about it. Instant and intuitive decision-making is deeply rooted in our evolutionary instinct. In fact, judging people and situations subconsciously has helped humans survive. However, still, today whenever the human mind is confronted with the need of taking a fast decision and not all of the information to take a rational decision is available, subconsciousness takes over.

Scientific studies have shown that information, obtained in a passive manner (e.g. on websites, television) is being perceived as more negative in comparison to actual face-to-face communication. Considering the facts, it is imperative to display products and services in a flawless way to reflect the quality, vision and the vibe of your company.

The Internet has moved from a purely text-based platform to a global system for literally everything you can possibly imagine. Competition is fierce and staying on top of the game is as challenging as it is important. Your existing and potential customers demand an overall experience which matches or exceeds their expectations. This is true for both B2C- and B2B-companies (Business-to-Consumers, Business-to-Business) where for example just a larger product picture can result in up to 8% higher conversion rates. In recent years there has been a massive shift towards video-based content.

SECRETS TO AN EFFECTIVE WEBSITE

The “look and feel” of a website is the main factor on which people base their first opinion. In fact, more than 90% of a website visitor’s judgement is design-related (ease of use, complexity, layout) and almost 50% of visitors will leave a website which lacks critical and easy-to-use navigation elements. Overall, it is the unprofessional “look and feel”, for which companies are being perceived as low in credibility and trustworthiness.

Over the past 5 years the share of users who are accessing content from a mobile device has grown from 16% to over 50%. The main drivers for the rise of smartphone usage have been the increased speed and availability of mobile networks, social media and the way entertainment or news is being consumed. The adoption and accelerated implementation of the 5G standard will continue to shift traffic to mobile network and devices, further accelerating the focus on mobile-first design, ease of use and platform integration.

Visitors who come back to a website are 7 times more likely to engage in a business relationship. 78% of users who research products or services are looking for case studies, research papers, product reviews and related articles. Providing accurate, detailed and insightful information about your company, its products and services greatly increases the visibility and the likelihood of fostering a commercial relation. In addition, publishing your own research papers, articles or industry insights enhances credibility and makes you a potentially interesting interview partner for newspapers and magazines.

Many website visitors don’t look further when they perceive the home page or the landing page as too clumsy, too complex or too crowded. Keeping things simple, yet visually powerful is important – a sleek menu which is mobile-friendly, a clear and modern layout, fast loading pages – all this helps to increase the usability and keeps things neat, tidy and friendly.

On average 96% of visitors on your website are not – yet – ready to buy or to engage in a conversation. Increasing the conversion rate means to first engage your visitors to spend time on your website and to, then, encourage them to visit back. In fact, well-placed forms in a meaningful context, “read more” buttons, social sharing options, product and services news are all great ways to ensure a stronger and more interactive relationship with your visitors, resulting in a higher conversion rate.

SECRETS TO AN EFFECTIVE WEBSITE

Look and feel

The “look and feel” of a website is the main factor on which people base their first opinion. In fact, more than 90% of a website visitor’s judgement is design-related (ease of use, complexity, layout) and almost 50% of visitors will leave a website which lacks critical and easy-to-use navigation elements. Overall, it is the unprofessional “look and feel”, for which companies are being perceived as low in credibility and trustworthiness.

Optimized for every device

Over the past 5 years the share of users who are accessing content from a mobile device has grown from 16% to over 50%. The main drivers for the rise of smartphone usage have been the increased speed and availability of mobile networks, social media and the way entertainment or news is being consumed. The adoption and accelerated implementation of the 5G standard will continue to shift traffic to mobile network and devices, further accelerating the focus on mobile-first design, ease of use and platform integration.

Content is king

Visitors who come back to a website are 7 times more likely to engage in a business relationship. 78% of users who research products or services are looking for case studies, research papers, product reviews and related articles. Providing accurate, detailed and insightful information about your company, its products and services greatly increases the visibility and the likelihood of fostering a commercial relation. In addition, publishing your own research papers, articles or industry insights enhances credibility and makes you a potentially interesting interview partner for newspapers and magazines.

Ease of use

Many website visitors don’t look further when they perceive the home page or the landing page as too clumsy, too complex or too crowded. Keeping things simple, yet visually powerful is important – a sleek menu which is mobile-friendly, a clear and modern layout, fast loading pages – all this helps to increase the usability and keeps things neat, tidy and friendly.

Relevant information and recent updates

On average 96% of visitors on your website are not – yet – ready to buy or to engage in a conversation. Increasing the conversion rate means to first engage your visitors to spend time on your website and to, then, encourage them to visit back. In fact, well-placed forms in a meaningful context, “read more” buttons, social sharing options, product and services news are all great ways to ensure a stronger and more interactive relationship with your visitors, resulting in a higher conversion rate.

Website-as-a-Service by Aryxe

Your stunning corporate website is just the beginning

Website-as-a-Service by Aryxe combines advanced technology with beauty, speed and ease-of-use. And the greatest thing is that the integrated service plan allows you to have regular changes in content, pictures, diagrams – at no extra charge!

Unlike many website builders which focus on a set of pre-made templates, Website-as-a-Service by Aryxe makes your corporate website stand out. For us, every customer is different therefore every website is different. Our integrated approach incorporates security updates, content changes and SEO optimization. Because running a company is not only about speed – it is about sustainable, long-term growth.

Here is how Website-as-a-Service by Aryxe is going to accelerate your Business

BE ON THE FAST TRACK NOW!

Behave like a large corporation and benefit from recent advances in Marketing and Digital Production. Having a professional team working for you – but not investing all the time and resources – this is XaaS by Aryxe.

CONTACT US