Highlights of the Month: October

GOOGLE ROLLS OUT AUDIO ADS TO ALL ADVERTISERS

Even though the video killed the radio star, it looks like audio ads are back in vogue. Google now allows you to run audio ads. That will provide you with more ways to reach music and podcast listeners on YouTube. Google also offers targeting options for audio ads, thus providing you with the opportunity to deliver your message to the right audience. 

Check it out here.

INSTAGRAM INCREASES AD LOAD

What’s bad news for users is good news for marketers. Meta just announced its
increasing ad load on Instagram. The company is launching two new ad slots.
Specifically, you can now run ads on the Explore home page and in profile
feeds.

Check it out here. 

GOOGLE MAKES SEARCH ADS MORE DISTINGUISHABLE FROM ORGANIC RESULTS

Google is releasing Ads updates that make it easier for users to tell the difference between organic search results and paid ads. The search engine will show business names at the top of the ad. That will appear below the word “Sponsored” to make it more evident and easily distinguishable from organic results.

Check it out here. 

TIKTOK UNVEILS ‘SMART PERFORMANCE CAMPAIGNS’

TikTok announced a new way to get the most out of your ads on the app. It relies on the marketing automation principle, which they call a Smart Performance Campaign.

Check it out here. 

IT LOOKS LIKE ELON MUSK WILL BUY TWITTER AFTER ALL

Elon Musk has finally seen the handwriting on the wall. In a letter to Twitter this past week, Musk has agreed to buy the company at his original offer of $54.20 per share. That will amount to around $44 billion. The about-turn comes just two weeks before Musk was set to appear in court to make the case that he can get out of the deal.

Check it out here.