Why is Now the Time to Invest in Live Streaming?
8 min read
8 min read
“What do you do for a living?”
“I’m a full-time live streamer in China.”
The popularity of live streaming has boomed in recent years, with the obvious explosive growth coming on the back of an increased global social media presence. Chinese streaming companies are at the forefront of this emerging trend. China Internet Network Information Centre announced that there were 425 million live stream users back in July 2018. The graph below shows the market size of online live streaming of recent years in China, with forecasts of 112.09 billion CNY ($15 billion) until 2020, according to Statistika.
What is Live Streaming?
Live streaming is the broadcasting of real-time video over the internet, live streamers can create their own live shows at home or anywhere to attract audiences, encompassing a wide range of topics, like showcasing talent, educational programs, playing a video game, selling products, etc. Additionally, they can interact with each other during the whole process as if in real life. Among 200+ popular streaming platforms in China, the top five are Yingke, Yizhibo, Douyu, YY, and Meipai.
Why people love it?
These are the words of a 23-year-old girl from Douyu, she has more than 2 million subscribers and attracts a 400,000 strong audience every night on average by playing computer games and chatting through her webcam. Her yearly income is more than a million Chinese yuan yearly from her performances.
Another common practice for live streaming is in e-commerce, presented on Taobao and Tmall, the biggest Chinese online shopping platforms. Through such means interactivity is promoted, most-importantly the consumers aren’t just passively watching, they actually buy the products they see and otherwise interacting socially.
Top tips to help you become a popular live-streaming host:
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