What are the Reasons for users to access Pinterest?
People come to Pinterest in a shopping mindset open to discovering products, which creates a great connection between Pinners and businesses.
You can buy products directly from retailers on Pinterest using product pins.
There are millions of product pins on Pinterest that are updated daily with current prices and stock information.
With „Shop the Look: Product tagging“ Pins people can find and buy items, by using white dots that call out different parts of the look and then tap the dots to shop each item.
Pinterest users are active and engaged: more than 200 million people come to discover and do the things they love. In fact, 55% of Pinners are looking specifically for products, which is more than 4 times the rate of other platforms.
 Pinterest, US analysis
 Statista 2019