2 min read

Destination in Focus – Sofia

Sofia is one of the oldest European capitals. The history of Sofia can be traced back to Neolithic times. In the 7th century BC, the Serdi came to the edge of the Vitosha Mountains in the west of present-day Bulgaria. They settled here and founded Serdika. For almost 400 years the Thracians determined the history of the Balkans, then the Romans came, conquered Thrace and developed the city into a Roman provincial capital. The Roman and Thracian traces have buried under modern buildings, e.g. the old town hall is located under the Sheraton Hotel, under the National Historical Museum, there are remains of an early Christian basilica. The usual Roman thermal baths can be visited under the Rila Hotel.

5 min read

Künstliche Intelligenz im Content Marketing: eine Lösung der Zukunft?

Das Konzept der künstlichen Intelligenz (KI) gibt es seit mehr als einem halben Jahrhundert. Der Stanford-Forscher John McCarthy, einer der Gründerväter der künstlichen Intelligenz, prägte den Begriff erstmals 1955. 1979 schrieb McCarthy einen Artikel mit dem Titel “Ascribing Mental Qualities to Machines”. Darin schrieb er: “Maschinen, die so einfach wie Thermostate sind, kann man sagen, dass sie Wissen darüber besitzen, und dies scheint ein Merkmal der meisten Maschinen zu sein, die in der Lage sind, Probleme zu lösen.“

2 min read

Destination in Focus – Shenzhen

The Destination in Focus this week is Shenzhen. Shenzhen is a city in South China, located in the Pearl River Delta, in Guangdong province. It has a population of about 23,3 million inhabitants (2018) and an area of 2 050 km². Located north of Hong Kong, it has the second largest container port in China after Shanghai.

2 min read

Is Instagram going to overtake Facebook?

Facebook continues to experience steady growth in users in spite of the occasional fluctuation. And according to the 2018 Sprout Social Index, it remains the most favored social media platform among social marketers.

Instagram, on the other hand, notes a rapid and explosive growth, having reached 1 billion users in 2018. The platform has also undergone plenty of changes in terms of features and interface, enabling many options for advertisers.

To stay ahead of the curve in 2019, take a look at the most significant statistics for both platforms:

1 min read

Destination in Focus – Sapporo

Probably best known for its eponymous beer, skiing and annual Sapporo Snow Festival featuring ice sculptures, Sapporo boasts rich human resources, a high educational standard, and low office rental costs.

2 min read

Destination in Focus – Tallinn

Estonia has been called the “most advanced digital society in the world”. The country established e-Governance as early as 1997, allowing citizens to access many public services online, and in 2000 the country declared access to the Internet a basic human right. In 2001 it created the Digital Identity Card, which allows all citizens to access everything from transportation to their medical records. And in 2005, Estonia became the first country in the world to allow citizens to vote online.

5 min read

Changes in influencer marketing and the growing importance of micro-influencers in the hospitality industry

Undisputedly influencers can tap into the right kind of audience and offer brand awareness – in industries from consumer goods to services and hotels and restaurants. Whereas most hospitality businesses acknowledge fathe benefit of working with Instagrammers or YouTubers, namely allowing hotels and restaurants to directly market to new audiences in a more personal way, the countless request of self-described Instagram stars for all-inclusive vacations in exchange for some social media posts has pushed some businesses to drastic measures.

1 min read

Le Grand-Saconnex – Aryxe Destination in Focus

The Aryxe Destination in Focus this week is Le Grand-Saconnex, a municipality located on the outskirts of Geneva, Switzerland.

7 min read

5 social media trends that your business should not miss in 2019

Content marketing trends continue to shape the social media world, which is constantly changing, bringing with it.....

2 min read

What’s it all about this year in Davos?

World leaders, corporate titans, academics and thinkers come together for the annual World Economic Forum in the.....