What happens in social media in 60 seconds? – 2018 updated

social media in 60 seconds

Social networking platforms are going to grow even bigger as people adopt them into their everyday lives. There are now almost 2.5 billion social media users and with social media, you can reach a massive amount of potential customers for free – through organic posts or social media advertising. Here are the current user bases of the major social media platforms:

Facebook
With 1.32 billion daily active users, Facebook is the most used social platform. On a day-to-day basis about 1,5 billion people around the globe tap on the Facebook app icon on their iOS and Android smartphones and spend around 35 minutes daily to check their news feeds, post an updates, photos, share their current mood, locations and so on.

YouTube
YouTube is the world’s second largest search engine and third most visited site after Google and Facebook, has demonstrated remarkable growth since it gained popularity over 10 years ago. 400 hours of video are uploaded to YouTube every minute and over 1 billion hours of YouTube videos are watched every day, which is more than video content on Facebook and Netflix combined.

Instagram
The photo-sharing app is becoming more and more powerful amongst rival social networks. It has more than 1 billion active accounts worldwide and 500 million daily accounts. One interesting fact is that 80% of the users are actually from outside the US.

Spotify
Music streaming services have achieved a tremendous growth in a relatively short period of time. Spotify has 170 active users at the moment and by the end of 2018 is expected to grow to 198-208 million users which – more than 2 times these in 2017!

Twitter
It’s a great place to have a snappy conversation about anything newsworthy, especially the controversial stuff. Twitter has 330 million monthly active users, 86% of its users are “affluent millennials” and the total number of created accounts is 1.3 billion.

LinkedIn
LinkedIn is the world’s largest professional network, and gains more than two members every second. There are over 40 million students and recent college graduates actively using LinkedIn. The total number of users is 500 million and 40% of them use the platform daily.

Tinder
Online dating is becoming more and more popular nowadays. Tinder has 50 million users and 10 million daily active users. The daily swipes on tinder are 1.6 billion and the daily matches are 26 million.

Snapchat
300 million people use the popular photo-sharing platform Snapchat every month. It has a high proportion of younger users, being originally geared towards them, and people like it because it’s private. It has 187 million active daily users and 528k snaps are sent every minute.

Yelp
Yelp is an online platform that allows you to view important business analytics and connect with customers. The number of monthly unique desktop visitors is 77 million, which is more than the mobile visitors and the number of reviews is 155 million.

Sources: Digital Marketing Institute, LinkedIn, ExpandedDramblings, BrandWatch

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