7 min read

Bringing the Asian Marketing Perspective in Aryxe: Interview with Na Cheng

We are pleased to introduce to you one of the new members of our team – Na.....

1 min read

Graph of the week – Engagement rates for Twitter

Engagements are a combination of likes, comments, favorites, shares, reactions, and retweets. A good overall engagement rate.....

1 min read

Every second German uses Facebook daily

Whatsapp and Facebook are the most popular social media in Germany. According to a recent study by.....

2 min read

Destination in Focus – Eichstätt

Eichstätt is a town in the heart of the Altmühl Valley nature park, centrally located in the state of Bavaria. It is home to around 13.000 people, including 5.500 students, which makes Eichstätt the smallest city in Europe with a university.

2 min read

Destination of the week – Kiev

Despite numerous conquests and destructions, the capital of Ukraine is considered one of the most beautiful cities in Eastern Europe. Even the almost 70-year-old period of communism was not able to do much about it. Founded in the 8th century, it became capital of the Ukrainian Soviet Socialist Republic in 1934. In 1991 it became capital of independent Ukraine.

4 min read

Ist das Ende der Influencer in Sicht?

Jedes Mal, wenn eine Marketing-Taktik an Bedeutung zunimmt und ihren Einfluss ausbaut, fragen sich Marketingspezialisten, ob sie nicht schon ihr Ziel erreicht hat und ein Ende dieser in Sicht kommt. In unserem Artikel vom 28.02.2919 haben wir schon auf die Veränderung im Influencer-Marketing hinsichtlich der wachsenden Bedeutung von  Mikro-Influencern hingewiesen. Nun wird dem Influencer Marketing generell der Tod für 2019 vorhergesagt, aber stimmt das?

2 min read

The battle for DACH

LinkedIn is currently competing with Xing for market dominance in the DACH region, D-Deutsch (Germany), A-Österreich (Austria), CH-Schweiz (Switzerland).

Founded in 2003 in Hamburg, Xing is still the market leader in the DACH countries and beats LinkedIn by 2 Million Users.

2 min read

Destination in Focus – Patras

Patras (Πάτρα) is the third largest city in the Ahaya prefecture, located on the south coast of the Gulf of Corinth, on the Peloponnese peninsula, 215 km west of Athens. Its area is 125.4 km². The city is built at the foothills of Mount Panachaikon, overlooking the Gulf of Patras.

2 min read

Shopping on Instagram – mission possible!

On 19th March Instagram introduced its new checkout feature and took another step to become a complete e-commerce business.

Users can now make purchases without even leaving the app. The retailers are charged a fee for being present; the service is free of charge for the consumers. Shopping in Instagram is currently only available in the USA.

2 min read

Destination in Focus – Istanbul

Istanbul is located on both sides of the Bosporus. With a sky full of domes and minarets, Istanbul is one of the truly romantic cities. Its history goes back to the past, from Byzantium and its leading position in the Ottoman Empire to today, when it is the largest city in Turkey and its cultural center. In this huge city, you can stroll through the same streets where the sultans walked, admire the mosques, look into the Sultan’s harem or shop at the Grand Bazaar.