2 min read

Destination of the week – Kiev

Despite numerous conquests and destructions, the capital of Ukraine is considered one of the most beautiful cities in Eastern Europe. Even the almost 70-year-old period of communism was not able to do much about it. Founded in the 8th century, it became capital of the Ukrainian Soviet Socialist Republic in 1934. In 1991 it became capital of independent Ukraine.

4 min read

Ist das Ende der Influencer in Sicht?

Jedes Mal, wenn eine Marketing-Taktik an Bedeutung zunimmt und ihren Einfluss ausbaut, fragen sich Marketingspezialisten, ob sie nicht schon ihr Ziel erreicht hat und ein Ende dieser in Sicht kommt. In unserem Artikel vom 28.02.2919 haben wir schon auf die Veränderung im Influencer-Marketing hinsichtlich der wachsenden Bedeutung von  Mikro-Influencern hingewiesen. Nun wird dem Influencer Marketing generell der Tod für 2019 vorhergesagt, aber stimmt das?

2 min read

The battle for DACH

LinkedIn is currently competing with Xing for market dominance in the DACH region, D-Deutsch (Germany), A-Österreich (Austria), CH-Schweiz (Switzerland).

Founded in 2003 in Hamburg, Xing is still the market leader in the DACH countries and beats LinkedIn by 2 Million Users.

2 min read

Destination in Focus – Patras

Patras (Πάτρα) is the third largest city in the Ahaya prefecture, located on the south coast of the Gulf of Corinth, on the Peloponnese peninsula, 215 km west of Athens. Its area is 125.4 km². The city is built at the foothills of Mount Panachaikon, overlooking the Gulf of Patras.

2 min read

Shopping on Instagram – mission possible!

On 19th March Instagram introduced its new checkout feature and took another step to become a complete e-commerce business.

Users can now make purchases without even leaving the app. The retailers are charged a fee for being present; the service is free of charge for the consumers. Shopping in Instagram is currently only available in the USA.

2 min read

Destination in Focus – Istanbul

Istanbul is located on both sides of the Bosporus. With a sky full of domes and minarets, Istanbul is one of the truly romantic cities. Its history goes back to the past, from Byzantium and its leading position in the Ottoman Empire to today, when it is the largest city in Turkey and its cultural center. In this huge city, you can stroll through the same streets where the sultans walked, admire the mosques, look into the Sultan’s harem or shop at the Grand Bazaar.

2 min read

Seasonality and buying behavior

According to a study conducted by the British Retail Consortium, the weather has the biggest influence on consumer behavior after the economy. Its effect on purchase decision reaches well beyond the obvious examples of splurging on ice cream on hot days.

2 min read

Destination in Focus – Sofia

Sofia is one of the oldest European capitals. The history of Sofia can be traced back to Neolithic times. In the 7th century BC, the Serdi came to the edge of the Vitosha Mountains in the west of present-day Bulgaria. They settled here and founded Serdika. For almost 400 years the Thracians determined the history of the Balkans, then the Romans came, conquered Thrace and developed the city into a Roman provincial capital. The Roman and Thracian traces have buried under modern buildings, e.g. the old town hall is located under the Sheraton Hotel, under the National Historical Museum, there are remains of an early Christian basilica. The usual Roman thermal baths can be visited under the Rila Hotel.

5 min read

Künstliche Intelligenz im Content Marketing: eine Lösung der Zukunft?

Das Konzept der künstlichen Intelligenz (KI) gibt es seit mehr als einem halben Jahrhundert. Der Stanford-Forscher John McCarthy, einer der Gründerväter der künstlichen Intelligenz, prägte den Begriff erstmals 1955. 1979 schrieb McCarthy einen Artikel mit dem Titel „Ascribing Mental Qualities to Machines“. Darin schrieb er: „Maschinen, die so einfach wie Thermostate sind, kann man sagen, dass sie Wissen darüber besitzen, und dies scheint ein Merkmal der meisten Maschinen zu sein, die in der Lage sind, Probleme zu lösen.“

2 min read

Destination in Focus – Shenzhen

The Destination in Focus this week is Shenzhen. Shenzhen is a city in South China, located in the Pearl River Delta, in Guangdong province. It has a population of about 23,3 million inhabitants (2018) and an area of 2 050 km². Located north of Hong Kong, it has the second largest container port in China after Shanghai.