Graph of the week – Engagement rates for Twitter

Engagements are a combination of likes, comments, favorites, shares, reactions, and retweets. A good overall engagement rate shows that users appreciate your content and are paying attention.

Rival IQ,[1] specialized in Digital Marketing Analytics, Competitive Benchmarking, Social Media Analytics, Digital Strategy, Content Marketing, SEO Strategy, Social Advertising Analytics, and Competitive Insights, expanded their list, adding 2 new industries: alcohol and retail.[2]

Rival IQ produced the Social Media Industry Benchmark Report 2019, focusing on the successful postings of various industries. The analysis phase ran from January to December 2018 and examined 1,800 brands and companies from the 12 major sectors: Alcohol, Fashion, Food & Beverage, Health & Beauty, Higher Ed, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retailers, and Sports Teams.

The median across all industries is 0,048%.

The influencer marketing platform Scrunch[3] defined the following engagement rates for Twitter

  • An engagement rate between 0% and 0.02% is considered low.
  • Engagement rates between 0.02% and 0.09% are considered good.
  • An engagement rate between 0.09% and 0.33% is considered high.
  • An engagement rate between 0.33% and 1% is considered very high.

Higher Ed, Alcohol, Hotel, and Resorts have the highest engagement rate, lagging Media industry far behind.

[1] https://www.linkedin.com/company/rival-iq/about/

[2] https://www.rivaliq.com/blog/2019-social-media-benchmark-report/

[3] https://blog.scrunch.com/what-is-a-good-engagement-rate-on-twitter

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