The Impact of Voice Search on Online Marketing in 2019

Voice Search is a speech recognition technology that allows the user to search for words by using their voice instead of typing them into a search field. The spread of smartphones and other small, web-enabled mobile devices has sparked interest in voice search.

The integration of each new language requires the collection of hundreds of thousands of sounds. Google has been working on speech recognition over the years. However, developers are still facing new challenges. Thousands of words were recorded, and then Google employees have created a self-learning system that predicts how non-native speaker would pronounce these words.

According to the forecasts, voice search in 2020 will account for half of all search requests. With the predicted increase and dominance of voice search, marketers are now emphasizing the importance of semantics, that is, instead of searching for dehumidifiers, people say, “Do I need a dehumidifier for my house? The number of mobile search queries that include “Do I need?” has increased by more than 60 percent in recent years. That is why marketers need to be up to date on how information is searched, what keywords are used to better optimize content, and when. If you do not use a language search for your website, your company will not be listed in the language search results, which will lead to less website traffic.

65% of 25- to 49-year-olds speak at least once a day with their voice-enabled devices. More than 55 percent of consumers use voice search to find local businesses and explore their surroundings, according to webfx.

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