We are pleased to introduce to you one of the new members in our team – Julia Atanassova. Julia joined Aryxe at the beginning of November as a Social Media Expert and will oversee client work for our local customers and contribute to the growth of the Aryxe products and services. She has a broad range of experience in marketing, travel, and tourism and will be a key point of contact for the development of actionable communication strategies.
Julia shared with us her insights on the use of social media platforms by small and medium companies and which features they need to utilize to reach their ideal customers. We discuss key aspects which every social media strategy needs to take into account and point some of the most important metrics that need to be tracked to measure valuable results from social media.