Effective social media marketing for small businesses – interview with Julia Atanassova

We are pleased to introduce to you one of the new members in our team – Julia Atanassova. Julia joined Aryxe at the beginning of November as a Social Media Expert and will oversee client work for our local customers and contribute to the growth of the Aryxe products and services. She has a broad range of experience in marketing, travel, and tourism and will be a key point of contact for the development of actionable communication strategies.

Julia shared with us her insights on the use of social media platforms by small and medium companies and which features they need to utilize to reach their ideal customers. We discuss key aspects which every social media strategy needs to take into account and point some of the most important metrics that need to be tracked to measure valuable results from social media.

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Risks and opportunities in education – interview with Stephan M. Muehlemann

Stephan M. Muehlemann, CEO and Co-Founder of Aryxe Group, shared his insights on the educational system in Bulgaria and its influence on businesses in the numbers of qualified labor it generates, with the online magazine Bulgarian Science.

Bulgarian Science is a year-long publication and source of interesting and new information in the science field and has long been at the forefront of scientific developments.

The educational system in Bulgaria has had a direct influence on the numbers of qualified workers and the attractiveness of the region to foreign companies. Many organizations have moved operations to the Balkan country in an effort to cut costs and benefit from the so-called “near-sourcing” of operations close to their headquarters. The same organizations, nevertheless, bring about an instability in the local economy by increasing the inconsistency of skills and remuneration between them and local companies.

A key area for discussion is also the readiness of school-leavers and graduates to enter the work life and effectively contribute to the economy by being skilled in multiple fields. To achieve this in an economy where the difference between professional demand and educational supply is prominently increasing, it is of uppermost importance that businesses and providers of education work closely together to build long-term bonds.

Learn what businesses can do to nurture a qualified workforce and the challenges behind this in the full interview on nauka.bg.

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