10 Must-Read Marketing Bestsellers of Summer 2019
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9 min read
Vacation time is reading time! Holiday, sun, leisure … Is there a better moment to devour an exciting book and expand your professional knowledge? Which books necessarily belong in the suitcase? We have picked out the latest book bestsellers and summarized them for you!
Each of us sees more than 5,000 advertising messages every day. In such a crowded market, brands are looking for new ways to reach consumers.
Conversation Marketing by Kevin Lund helps you to connect your brands not only to the minds of your customer but also to their hearts. Flashy slogans and catchy advertising still work in some cases, but today’s demanding consumers ask for more. They want information and relevant reasons why they should connect to a brand before acting. They want a conversation.
Conversation Marketing provides you and your company with the powerful tools and strategies you need, including:
Award-winning entrepreneur and journalist Shane Snow reveals in his book “Dream Teams: Working Together Without Falling Apart” the contradictory reasons why so many partnerships and groups collapse – and why others make the breakthrough.
You will learn:
Dream Teams is provocative and entertaining and a milestone that transforms our thinking about people, progress and collaboration.
Miles Young[1] has released a sequel to David Ogilvy’s bestselling advertising book, On Advertising, which contains key strategies and secrets to successful advertising in the digital age.
Similar to its predecessor for Print and TV, this indispensable handbook takes up the digital ecosystem and explains how to best collect, recalculate, use sales data in an appropriate, meaningful form on the screen (the currency of the digital age). Phone, tablet, smartwatch, computer). In addition, the author provides insight into when and how to market millennials, highlights the top five industry variables, suggests best practice measures as a market reaction to social media, and provides 13 trend forecasts for the future.
This important guide is aimed at any advertising, public relations or marketing professional who wants to remain innovative and competitive in today’s ever-growing technological marketplace.
With more than 30 years of award-winning marketing care, Pamela Wilson helped local, national and international clients effectively communicate their messages. She is the founder of BIG Brand System and keynotes speaker, author, and respected online educator.
Her passion is teaching – and she has the gift of making complex topics simple and easy to understand, and this can be clearly seen in her book.
Pamela teaches you how to use the Lifecycle content creation approach correctly to strategically align your texts and get the important content right, as well as the main components of this kind of content marketing. You’ll learn how to create your annual, quarterly, and monthly content marketing focus and goal content plans.
This book will teach you how to use and leverage your digital marketing data to gain a competitive advantage.
Do not be fooled: digital marketing analytics is not an easy option, but they are 100% feasible, offer tremendous opportunities and all the necessary methods are accessible to you. Chuck Hemann and Ken Burbary will help you solve the problem, solve every part of the marketing analysis puzzle, and integrate a practical, well-functioning system to get data to make decisions, actions, and positive outcomes!
You will be assisted in choosing the right tools, processes, and algorithms to help you identify, filter, and aggregate the metrics needed for marketing, research, development, social media, and customer service. It will help you understand how to best use surveys, focus groups, and offline research synergies to capture your data. You know how to prioritize the data correctly because you cannot measure and analyze everything.
You will learn how to use targeted analysis to identify the needs, expectations, and behaviors of your customers. They measure the ROI of real digital media: sales, leads, and customer satisfaction examine the performance of all digital channels and also use digital data beyond PR and marketing.
Take the book to heart and understand where to make new marketing investments for the most value.
This is one of the most comprehensive SEO optimization books ever published. Constantly updated and expanded, it is one of the best-selling SEO books in the world and maybe the only reference book you’ll need on the subject.
What you will learn in this reading:
Unlike Internet marketing rumors, problems caused by Google updates are sometimes very difficult to fix. In this book, you’ll find out where the Google Wind is blowing and what Google updates you’re coming to – Mobile-First Index, Google Speed Update, Google Hawk Update, Google FRED Update, and more. Find out what the potential Google updates are in 2019 to get everything back intact. And in the bonus chapter, you’ll get insights into pay-per-click advertising and how to quickly set up such advertising campaigns with Google AdWords and literally lead customers to your website overnight.
In the jungle of billions of posts on Google, it can be easy for anyone to get lost. This can be problematic for people trying to make their own business stand out from the crowd. Regardless of how focused or specific your keywords are; you may still have trouble visualizing your site on Google. Even if you focus locally, it can be challenging to differentiate yourself from other people in your local community who use the same keywords.
The usual SEO practices that you use may not be enough. This can be a problem if your competition is easier to spot and receives more attention than you. Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to dealing with Google content. This book will help you to take advantage of this powerful tool and highlight your online presence on Google with the right strategy and attitudes.
Katharina Nocun tells about the current Facebook data scandal, what the big companies in the industry know about us and what power you have over our data in this awesome reading. Because we are only too happy to get recommendations for books, travel and potential partners from the Internet, but we rarely ask ourselves where these suggestions came from at one time or whether it pays to “sacrifice” our privacy to that extent.
Big companies like Google and Facebook use our data to generate millions of dollars. This is part of your business model. Banks, corporations and governments use algorithms to predict our future. Intelligence competes with who is most effective in monitoring and examining us. Because who knows us best, can manipulate us and pull the money out of our pocket.
Katharina Nocun uses many examples to show why we need to protect ourselves from corporate greed and the delusions of surveillance by state authorities.
Are you interested in the fascinating topic of personal brands and branding? If so, this book is for you!
The author Martina Fuchs introduces you with her book into the secrets on this topic. She speaks of an expert brand as soon as the brand is not based on lifestyle, but rather on knowledge and expertise.
Basic requirements for strong expert brands include a clean positioning, a signature offering that distinguishes one from the competition, clearly defined buyers – and of course the courage to become visible as a personality. Here you will receive real, hands-on knowledge and guidance to meet all these criteria.
“Digital Expert Branding” will provide you with the tools you need to position yourself in digital and social channels, communicate successfully with your own expert status, follow the leads, and lead your brand to greater visibility, success, and customers.
By the way, not only the author’s rich experience and high practical relevance make the book extraordinary, but also the additional digital features:
In this enlightening book, you will find answers to questions such as:
[1] He was the global chairman and CEO of the international advertising agency Ogilvy & Mather. He retains a non-executive role in the company
